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"Three and a half years ago when NBA 2K MT he dunk in one break of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love being in MyCareer and assist you in thinking about the possibility of that"" Ronnie 2K tells Complex. "I collaborated with the team to bring this idea to fruition, but it was extremely fitting to collaborate with the man. When we launched that tease, everyone thought it was going to be another basketball player...it allows us live in fashion, cultureand music which 2K has a seat at the table."
Its J. Cole cover is one of four covers that are included in the new edition of 2K with the others featuring Michael Jordan, Devin Booker as well as a duo consisting of Sue Bird and Diana Taurasi. NBA 2K23 discussions have been all over social media of late with the NBA ratings falling this week. Kevin Durant even took at playful snark after his 2K rating was released.On the week prior to the game's debut, we spoke to Ronnie Singh aka Ronnie 2K about the decision to place MJ on the cover, instead of LeBron and why Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and more.
Being a part of the process, what is your biggest excitement about for NBA 2K23? Well having the honor of putting Jordan on the cover is always awe inspiring and working with him, and the declaration that makes us feel proud of our game: the most memorable of all time. It's really a testament to the goals we set out to achieve from a marketing perspective , but also what the game is Buy NBA 2K MT translating to become.
