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"Three and a half years ago when he shot a ball during one of the breaks of the All-Star

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NBA 2K has evolved from simply another product that is hyped in the world of games. It's now a moment in culture and the interplay of music, pop culture, fashion, sneakers, and of obviously, basketball has lifted the game to heights is unmatched by any other sport. The most recent ed

While it's no surprise when 2K came out with a cover like this in particular late in Nba 2k23 mt the rollout, the trend of the game itself probably suggested that this would happen some day. Even with that being said it wasn't 2K's idea, it was J. Cole's. "Three and a half years when he shot during one of the breaks on The All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love being on MyCareer and assist in thinking about the ideas around it."

Ronnie 2K tells Complex. "I collaborated with my team on bringing this to life , but it was fitting to work with him. When we launched that tease, everybody thought it was going be another basketball player...it lets us live in the world of fashion, culture and music and 2K is seated at the table now."

NBA 2K has evolved from simply another product that is hyped in the world of games. It's now a moment in culture and the interplay of music, pop culture, fashion, sneakers, and of obviously, basketball has lifted the game to heights is unmatched by any other sport. The most recent edition of the game, NBA 2K23. the game set a new standard when it announced J. Cole as the first ever rapper to be featured on the cover of NBA 2K with the Dreamer Edition. Although it's no surprise that 2K announced a cover like this so late in the launch, the pattern of the game may have indicated that this could happen one day. Even so it wasn't the idea of 2K, it was J. Cole's.

"Three and a half years ago when he shot a ball during one of the breaks of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to be in MyCareer and help you to think about the concept of it,'" Ronnie 2K tells Complex. "I collaborated with the team to bring this idea to life , but it was extremely fitting to collaborate with him. When we launched that tease, everybody assumed it was going to have another basketball player...it allows us live in fashion, culture, music and 2K is seated at the table now."

Its J. Cole cover is one of the four covers available for the latest edition of 2K with the other ones featuring Michael Jordan, Devin Booker as well as a duo consisting of Sue Bird and Diana Taurasi. NBA 2K23 news has been all over social media recently, with NBA ratings falling this week. Kevin Durant even took mt for sale 2k23 at an amusing snark when his 2K rating was released.On the day of the game's debut, we spoke with Ronnie Singh aka Ronnie 2K about the decision to place MJ as the game's cover, instead of LeBron and also on the reasons Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and more.

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