A brand event that caters to the preferences of each generation can really be termed successful. You have to devise a comprehensive plan after segmenting your audience and understanding their values.

Baby boomers prefer attending brand events with a blend of tradition and emotional connection. For Gen X individuals, personalization and authenticity are important. Entertainment and networking opportunities are critical aspects for millennials. Zs, on the other hand, prioritize sustainability and social media integration.

Can a single brand event cater to these distinct preferences? Can you really design a multigenerational brand event? Fortunately for you, it’s possible. Begin with a plan that revolves around the segmentation of the attendees based on generational gaps. Don’t rely on a single format only. Want to learn more tips?

This guide will explain how you can plan a brand event to impress individuals of multiple generations.

Top 6 Ways to Plan a Brand Event for Different Generations

Doing business in today’s age, event marketing that focuses on all generations is necessary. From baby boomers to Zs, everyone should be able to enjoy the occasion. It’s only possible when you include multiple types of content. Depending on a single mode of communication can be a bad decision.

Let’s talk about the top six ways to plan a brand event for different generations:

1. Segment Your Audience

It results in an event that caters to the needs and requirements of individuals of each generation. Segmentation will help you deliver a more targeted and effective brand message. Analyze each generation based on:

·         Preferences regarding a brand event

·         Behavior and values

·         Goals and expectations

·         Challenges they face

·         Industry roles and interests

In other words, it’s all about getting to know your target audience on a deeper level. Leverage a number of tools for this purpose, from surveys to interviews and even data analytics. This will assist you in implementing the other guidelines in the list.

2. Offer a Variety of Formats

There’s no room for a one-size-fits-all format when you’re planning an occasion for multiple generations. The thing is, what baby boomers want might not be suitable for Gen Z. Similarly, a format designed for Gen X might not be effective enough to impress millennials. Otherwise, this might end up in a situation where one generation leaves happily while others remain dissatisfied.

Using a mixture of traditional and innovative formats would be the best approach. Impress baby boomers and individuals of Gen X with panel discussions and even keynote speeches. Engage millennials and Zs with interactive workshops and gamified activities.

3. Include Various Content Types

It’s not just about the format of your event, it’s also about the content type. An event planner should always use diversified content if they want to plan a multigenerational event. Here’s what you can do regarding this matter:

·         Have a clear agenda

·         Define the learning objectives

·         Include structured networking events

·         Focus on breakout sessions

·         Deliver digital experiences

·         Concentrate on bite-sized content

These are considered different content approaches that can engage everyone. Whether it’s about making baby boomers and Zs happy or pleasing individuals of Generations X and Y, you can adapt these content strategies.

4. Leverage Multi-Channel Communication

Relatively older generations like boomers and X still consider print media and the old mode of communication their favorite. Millennials and Zs, on the contrary, have become more social media-oriented. That said, while communicating, you also need to entertain these preferences.

You should use phone calls or emails to inform boomers about your brand event. The same communication channels are considered effective for individuals of Gen X. However, when it comes to millennials and Zs, these methods might not work. For them, you need to use social media platforms.

5. Understand Their Values

When you talk about brand interactions, each generation has some principles that it values the most. If you really want to plan an event to please individuals of each generation, try understanding and respecting their values. It’s one of the most important factors that make or break a multigenerational brand event.

Impressing baby boomers requires you to be dedicated and ethical. For people of Gen X, adaptability and practicality are crucial aspects. Millennials appreciate meaningful connections and interactive experiences the most. Zs, on the other hand, are more careful about sustainability and tech-forward experiences.

6. Consult an Expert Event Manager

Let’s admit one thing: Organizing a brand event to satisfy everyone’s needs is double trouble. Business owners, in particular, neither have the time nor the required skill set to host such an inclusive function. Seek help from a person with the right experience and expertise. An event manager can:

·         Understand the needs of a diverse audience

·         Create an excellent event plan

·         Handle all the logistical aspects

·         Effectively manage your event budget

·         Free you from undesired stress

There’s one essential condition, though. You need to identify the best and most experienced event organizer. You can reach out to professionals at Urban Events to achieve the milestone.

Host a Top-Notch Multigenerational Brand Event

A brand event that caters to the preferences of each generation can really be termed successful. You have to devise a comprehensive plan after segmenting your audience and understanding their values. Your plan should also include multiple formats and content types. Contact Urban Events now to host a top-notch multigenerational brand event.