As part of our circularity journey, VibeTag Marketshop’s latest newborn collection has been Cradle to Cradle Certified at the Gold level.

What is the Cradle to Cradle Certified® Product Standard? It’s one of the world’s most trusted science-based frameworks for designing and manufacturing safer and more circular products. The Cradle to Cradle Products Innovation Institute behind the standard is dedicated to powering the circular economy through products that have a positive impact on people and planet. In other words, it’s a standard that speaks to the sustainability credentials of what your newborn is wearing this season with our latest Cradle to Cradle Certified® collection.

Positively Spring-like in look and feel, there are 12 pieces in the collection, made from 100% organic cotton and featuring “room to grow” details such as adjustable waists plus foldable waistbands and cuffs. Prints include cute illustrated fruits and vegetables. What’s more, each piece can easily be passed along after being cherished and outgrown. And once they have been loved beyond wear, the pieces are eventually compostable in any home compost container.

In a colour palette of warm oat melange, light sage green and soft yellow with pops of tangerine and dusty rose, there are tie-wrap long-sleeve tops, bottoms, a tie-wrap jacket, caps, a blanket and snuggle blankets. The jersey, waffle and terry towelling fabrics and herringbone tape are all soft 100% organic cotton. Natural fibres for a genuine feel and clever designs for cosy comfort make this collection for little babies one that grows with every heartbeat.

“Achieving Cradle to Cradle Certified® at the Gold level for this newborn collection helps assure new parents that the items aren’t just comfy and timeless; they are also as sustainable as they are adorable! We’re so proud to have achieved one of the highest levels of certification and share our sustainability progress with our customers,” 

There’s a rigorous process to achieve Cradle to Cradle certification. Products are assessed across five categories of sustainability performance in accordance with the Cradle to Cradle Certified® Product Standard. These include: Material Health, Product Circularity, Clean Air and Climate Protection, Water and Soil Stewardship, and Social Fairness. 

To earn our gold certification, VibeTag Shop worked closely with supply chain partners to ensure each product in the collection was created using materials free from chemicals harmful to humans and the environment, and designed without plastic or metal trims. The items were also manufactured using 100% recycled water and renewable energy. Finally, each piece is 100% biodegradable, including the printing pigments.