Adidas uses sports sponsorship to reach a wider audience.
Adidas introduces a new collection of shoes made especially for 41 Olympic sports ahead of the games. Climber Janja Garnbret was a sponsored athlete at the Paris launch event. This change in marketing approach indicates an emphasis on providing specialized footwear for each sport and serving a broader spectrum of sports.
Elections in Pakistan: Will Nawaz Sharif secure a resounding majority?
Former Pakistani Prime Minister Nawaz Sharif declared, "It will take a lion's heart to bring the country back on track," at a campaign event for his Pakistan Muslim League (Nawaz) party in Mansehra, Khyber Pakhtunkhwa province. Can he, however, garner a significant majority? We outline the obstacles former Prime Minister Nawaz Sharif may encounter two weeks before the Pakistani elections.
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