Adidas uses sports sponsorship to reach a wider audience.
Adidas introduces a new collection of shoes made especially for 41 Olympic sports ahead of the games. Climber Janja Garnbret was a sponsored athlete at the Paris launch event. This change in marketing approach indicates an emphasis on providing specialized footwear for each sport and serving a broader spectrum of sports.
Could a wealth tax fund poverty and climate change?
With the premise that it would aid in the battle against poverty and climate change, the G20 Minister's suggestion of a wealth tax on billionaires is garnering a lot of steam. Further information will be released soon.
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