Adidas uses sports sponsorship to reach a wider audience.
Adidas introduces a new collection of shoes made especially for 41 Olympic sports ahead of the games. Climber Janja Garnbret was a sponsored athlete at the Paris launch event. This change in marketing approach indicates an emphasis on providing specialized footwear for each sport and serving a broader spectrum of sports.
Russia: On March 1, Alexei Navalny will be buried; his widow is concerned about arrests during the burial
Alexei Navalny, the leader of the Russian opposition, has gone away. His wife says that President Putin killed her husband, although the Russian government denies any involvement. So what does his death mean for the future of Russia, the opposition, and the Kremlin?
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